quanata marketing program
rebrand
establish tone & voice
launched April 2024
blogs.
“I came to know Arissa as one of the most enthusiastic, data-driven, and knowledge-hungry writers that I’ve ever met. She writes with immense creativity, passion, and never shies away from collaboration.”
powering the future of context-based insurance
a mission to ensure a better world
innovative solutions grounded in experience
Results
As a lead senior copywriter for Quanata's Marketing Program, I strategically developed and executed high-impact content that enhanced brand visibility and credibility. Collaborating with growth partners, I led SEO initiatives, driving 5 non-branded keywords into the Top 10 within two months and achieving similar success with 8 branded keywords by July 2024. Through my efforts, the Quanata website garnered 10K impressions with a 16% CTR, maintaining a 60% engagement rate and growing the website's user base to 14K.
