I ideated and executed the NordicTrack Bracket Challenge social media campaign in March 2021, developing a content strategy that spanned social platforms and web content.

Through creative content like teaser animations, team announcements, and user-generated content, I successfully drove significant engagement. This engagement included over 324K total impressions and a 1.38% audience growth rate on Facebook alone.

The campaign boosted brand visibility and interaction during March Madness, showcasing my ability to lead impactful, results-driven initiatives.