hiroad
car insurance for mindful drivers.
As lead senior copywriter for HiRoad's blog, The Path, and newsletter, I fueled business growth by crafting targeted, SEO-optimized content that boosted visibility, retention, and acquisition. Collaborating with teams and SMEs, I ensured consistent, compliant messaging across all channels—from landing pages to social media—driving engagement and lead generation while amplifying HiRoad’s digital presence.
blogs.






stats
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Growth from 50 keywords in 2021 to 241 keywords by 2023—with multiple generating Google snippets.
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Website traffic grew from 2,000 organic visits in 2021 to 19,000 visits by 2023.
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HiRoad content converted visitors to quote with our insurance company by 36 quotes in 2021 to 140 quotes in 2023.