hiroad

car insurance for mindful drivers.

As lead senior copywriter for HiRoad's blog, The Path, and newsletter, I fueled business growth by crafting targeted, SEO-optimized content that boosted visibility, retention, and acquisition. Collaborating with teams and SMEs, I ensured consistent, compliant messaging across all channels—from landing pages to social media—driving engagement and lead generation while amplifying HiRoad’s digital presence.

blogs.

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stats

  • Growth from 50 keywords in 2021 to 241 keywords by 2023—with multiple generating Google snippets.

  • Website traffic grew from 2,000 organic visits in 2021 to 19,000 visits by 2023.

  • HiRoad content converted visitors to quote with our insurance company by 36 quotes in 2021 to 140 quotes in 2023.

  • Arissa is an incredibly talented writer, and would be a massive asset to literally any company I can think of.

    Marc C. | Chief of Staff

  • Arissa is smart, strategic, creative, and a caring teammate. I would endorse her for any role where content is a key part of your brand or organic strategy.

    Mike H. | Creative Director

  • Arissa is a talented writer and an excellent collaborator. I recommend her with great enthusiasm. I enjoyed our work together and consider her a talented and valuable teammate.

    Sandy B. | Product Manager

  • Arissa possesses a genuine care for her readers and customers. She crafts content that deeply resonates—and is readily searchable.

    Katrina N. | Senior Copywriter